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August 13, 2016

Storytelling as a Copywriting Technique can MOVE and INFLUENCE Your Target Audience

Storytelling is an incredibly powerful marketing technique. It works great in email, video, content on your blog or other websites, social media and even on your sales pages. And there are a couple of good reasons why telling your readers, viewers and visitors stories works so well.

Part of it that storytelling is deeply rooted in our history. We’ve been storytellers (and listeners) since the days when we huddled around campfires in caves. The telling of stories or oral history far predates any written word. For centuries it was the main way to pass information from one person to the next. Before we had newspapers, radios and the internet, we had bards and minstrels who would [...]

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August 13, 2016

3 Ways to STOP Chasing Your Target Audience and To Make THEM Come To YOU

Inbound marketing is all about getting out there so your ideal customers can find you, and then buy from you. Of course the first and all important step is that they have to be able to find you out there on the web. Here are three different ways you can help ensure that happens.

Know Where They Hang Out And Build An Online Presence There

Start by figuring out who your target market and ideal customer is. Once you know that look around and figure out where they are hanging out online already. Look at popular blogs in your niche, forums, Facebook groups and the likes.

Then start to build a presence online in those places. Share solid content, interact with your [...]

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August 12, 2016

Going Viral For Your Online Business

Viral marketing always seems like an impossible dream – a method of marketing so super-secret that if it doesn’t involve cat pictures on Facebook, it just won’t work for the average person.

 

Let’s look first at what viral marketing really is.

 

Viral marketing, stripped of its mystique, is any strategy that encourages content consumers to share the content they consume – allowing for an exponential growth in the reach of the content.

 

It’s called viral, because the exponential growth is reminiscent of the viral growth of bacteria – you know how it is during a zombie apocalypse when [...]

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